|
LAUNCHED
IN 2001 AND STILL THE TOP GAY TRAVEL SITE IN CAPE TOWN &
SA! |
| WHY
ADVERTISE WITH US? |
Being
Listed on more than 250 Top Search Engines World Wide and
13 083 324 652 sites to choose from, we are currently TOP
on Google Search Engine for "gay cape town", "gay
accommodation" and many more...
We understand our market, we know how to reach it and we
also know what returns advertisers get
Needles to say, our advertisers are elated at the value
of our market and the returns on their cheap advertising
investment, all of which are very prominent role players
in the Hospitality Industry
Our research has also shown that the WWW reaches far more
people and are much more cost effective than any other publication! |
| WHY
THE GAY MEDIA? |
A
decade ago, Cape Town was barely even known as a destination
worth visiting, now, some years later we are listed as being
one of the TOP GAY TRAVEL DESTINATIONS in the world. This
dramatic change and growth in the Gay Tourism sector came
about through the hard work and relentless efforts of those
involved within that market who had a passion for selling
the Cape as a whole to the World gay traveller. Of course,
Mother Nature should be included here for providing us all
with the incredible décor, scenery, climate and other
essential goodies that helped to make our job so much easier.
We, the South African gay community, without much recognition
and certainly no financial assistance from the powers that
be in tourism, unselfishly grew Gay Tourism into one of
the largest niche markets in Southern Africa!
Many have indicated so far that they DO recognize the buying
power of this market but when asked how much marketing they
have done directly to this market, the answer is generally
NONE. Oddly enough, many advertisers did place advertising
in far smaller niche markets, citing that the Gay sector
was perhaps a bit too risqué for them. Based on tourism
figures for 2007, the value of Gay Tourism to the Cape and
the rest of SA, is now estimated at a staggering R9 Billion
P/A and still growing year by year!
"Let's do some numbers, shall we ...?" coming
to the conclusion that on average of just 5 000 gay males
have collectively tangible assets of about R180 million,
yet are still ignored by Corporate Advertisers...why? |
| SOME
INTERESTING FACTS TO CONSIDER, JUST IN CASE YOU HAVE NOT REALIZED
THIS NICHE MARKET YET: |
| >> |
The
majority of Gay Travelers are in the A, A+ category |
| >> |
Many opt for
luxury travel, accommodation, transport & leisure |
| >> |
The gay tourist
/ visitor spends almost twice as much as the average
tourist, due to having professional, high income occupations,
have no children and just love spending money |
| >> |
The average
stay in the Cape is approximately 11 days and their
visits generally include a Wine Estate the Garden
Route, Game Farm and Major Shopping Malls |
| >> |
Research has
shown that +/- 80% of gay people are inclined to use
the services offered by Companies who advertise directly
to them in the Gay media |
| >> |
Almost 85% of
Gay Travelers use the Internet for planning their
holidays or business travel and prefer booking with
a "Gay orientated Website" |
|
| CURRENT
MARKETING CAMPAIGNS |
-
6 Edition ad in the Gay Pages
- Sponsors at the Pink Loerie Mardi Gras in Knysna 2008/09
- Sponsors at Mr Gay South Africa 2009
- Stand at SEXPO Cape Town 2008/09
- Half page Editorial in Pink Tongue
- 1/4 Ad in Spartacus International Gay Guide 2009
- Pink Map 2009/10 |
|
|
| RECENT
SITE STATISTICS - JULY 2010 |
 |
| ADVERTISING
RATES FOR WWW.CAPETOWN.TV (RATES MAY CHANGE @ ANY TIME) |
| Type
/ Option |
Rate
per 6 Months |
Rate
per Year |
Description |
| Option
Q |
R750 |
R750 |
Temporarily
listings for Events, Parties,
Property for sale. Will be listed on the appropriate
page till after the event |
| Option
A |
R1 350 |
R2 250 |
Basic
listing with direct link to
your site. Will be uploaded in 48 hours of payment.
This option requires you to put a reciprocal link
on your site. You require your own web site for this
option. Free listing on www.sleepwithus.co.za |
| Option
B |
R2 310 |
R3 850 |
Banner
Ad (on preferred page) Direct
link to your site. Will be uploaded within 24 hours
of payment. An unique 1 page web site, featuring your
Company Logo, information, rates, 9 images and contact
information will be designed. Free
listing on www.sleepwithus.co.za
(accommodation only) and be part of www.hotpinkdeals.co.za
packages |
| Option
C |
R2 640 |
R4 400 |
Banner
Ad (on preferred page) Direct
link to your site. Will be uploaded within 24 hours
of payment. A
unique 1 page web site, featuring
your Company Logo, information, rates, 9 images and
contact information will be designed..
Will appear on Monthly Newsletter to 11 000+ strong
database of subscribers & previous clients. Free
listing on www.sleepwithus.co.za
(accommodation
only) and
be part of www.hotpinkdeals.co.za
packages
& our extensive Facebook Marketing Campaigns |
| Option
D |
R3 870 |
R6 450 |
Front
(home/index) Page advertising.
Limited
space to ensure MOST EXPOSURE! Direct link to your
site. Will be uploaded within 24 hours of payment.
A unique 1 page
web site, featuring your Company
Logo, information, rates, 9 images and contact information
will be designed.. Will appear
on Monthly Newsletter to 11 000+ strong database of
subscribers & previous clients. Free
listing on www.sleepwithus.co.za
(accommodation
only) and
be part of www.hotpinkdeals.co.za
packages
&
our extensive Facebook Marketing Campaigns
|
| Option
E |
NA |
R9 850 |
Life
Long Listing. Ad will run as
long as we are in Business! Will
be uploaded within 24 hours of payment. A
unique 1 page web site, featuring
your Company Logo, information, rates, 9 images and
contact information will be designed..
Will appear on Monthly Newsletter to 11 000+ strong
database of subscribers & previous clients. Free
listing on www.sleepwithus.co.za
(accommodation
only) and
be part of www.hotpinkdeals.co.za
packages
&
our extensive Facebook Marketing Campaigns
|
|
| WHEN
APPLYING FOR ADVERTISING SPACE, PLEASE COMPLETE THE FOLLOWING: |
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